Michelle Snodgrass

I spend a lot of time thinking about human behavior; luckily people continue to pay me to do it. As Director of Strategy, I have led the creation of brand experiences for many “passion” brands and championed branded content before everyone used it as a buzz word.

Explorer of the liquid and culture around craft beer, wine and spirits - currently pursuing study for Cicerone certification.

Public radio geek and podcast obsessed. Music maker. Dreamer of dreams. Passionate about coming up with new ways to connect people and brands in a way that inspires, informs and provides utility.

I understand the importance of knowing your audience, which is why I can often be found creepily watching people while they buy things and trying whatever technology the teenagers are using these days.

Looking to be inspired by and inspire creativity and innovation in others. If that's you - let's chat.