With her bold natured personality, and innovative thinking Michelle Dias has lead successful social media, and public relations campaigns for Canada's leading brands. As a communications professional Michelle sharpened her expertise in developing and executing strategic communications campaigns through her consulting roles at Hill Knowlton Strategies Canada, and as an Account Executive at NKPR, in Toronto. She most recently held the position of Social Media Specialist with GoodLife Fitness.
Michelle has earned a reputation for strong media relations, creative thinking, flawless event management, and successful online community engagement. Since working in the field of public relations, Michelle has worked with numerous consumer lifestyle brands in developing marketing communications programs, clients include: Loblaw Companies Ltd. (President's Choice brand, Recipe to Riches TV show), Reckitt Benckiser (Lysol, Clearasil, Air Wick, Finish Quantumatic), New York Fries & South St. Burger Co., and Kiehl's Canada. Michelle's diverse portfolio also consists of work in corporate social responsibility, issues management, and government relations; past clients include: Camp Oochiageas, Downtown Markham, Canadahelps.org and Great Lakes Biodiesel.
Michelle holds an Honours Bachelor of Communications degree from the University of Western Ontario's innovative Faculty of Information and Media Studies. Combined with her degree in Communications, Michelle completed a Professional Writing Certificate, and Minor in Philosophy from the University of Western Ontario. Looking to specialize in the field of Professional Communications, Michelle completed an Honours Ontario College Graduate Certificate, from Sheridan College in Communications and Public Relations. As an active fitness enthusiast Michelle maintains a health and fitness blog that promotes simple diet changes and easy fitness tips. (http://eatcleanfitnesslean.wordpress.com) She gives back to the field by participating as a member of Sheridan College's Program Advisory Committee. Future career ambitions include accreditation as a PR professional, and teaching in the subjects of marketing, social media and communications.