Michelle J. James

A results-oriented leader who has a creative and innovative approach to business goals and challenges, Michelle has the ability to drive impact and does not accept the status quo. Michelle leads the development and execution of consumer marketing campaigns for BET Networks including scripted and unscripted series and television movies. A skilled marketer in multi-platform promotions, Michelle has a track record of building breakthrough campaigns that drive viewers to BETN content, build loyalty to shows and consistently exceeds business goals. Her brand work and marketing campaigns have been recognized by Namic, Cablefax and PromaxBDA.

Ms. James holds a Bachelor of Arts degree in television from Western Kentucky University and a Master of Science degree in media from New York University. In 2013, James completed the Cable Executive Management Program at Harvard Business School and is a 2014 alumna of the Betsy Magness Leadership Institute.

Originally from Kenkucky, Michelle has lived in the New York metro area for 16 years and now considers herself a southern New Yorker. She is a member of Alpha Kappa Sorority, Inc. and volunteers her time across various organizations and nonprofits.