I am passionate about marketing, especially innovative digital marketing strategies that deliver a superior brand experience—from initial acquisition through to loyal customer—and increase growth and profitability.

I am thrilled to be leading digital direct marketing and transformation for the IBM Cloud division where my team of digital experts is responsible for the marketing strategy and lead generation engine for the division, including a digital lab designed to optimize digital platforms and user experience.

Previously,I led the go-to-market strategy for IBM Social Business category, where my teamof senior product marketers focused on the strategy, messaging, positioning,thought leadership and content for the more than 400 solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce; a #NewWaytoWork.

Prior to that, I headed up the World Wide go-to-market and revenue-bearing demand generation campaign strategy for IBM's new Smarter Commerce initiative (then made up of 8 recently acquired companies). My team was responsible for marketing B2B/Commerce & Enterprise Marketing Management solutions to meet the needs of the empowered customer. I am excited to bring new digital technologies and best practices to life within the IBM Demand Generation organization through the success of thought leadership and proof-of-concept initiatives I was able to bring into fruition. Before assuming a management role over the larger initiative, my focus was in the Enterprise Marketing Management (EMM) division,an initiative designed to optimize marketing from acquisition to loyalty with customer-centricity at its heart. EMM is based on the combined IBM acquisition of Unica and Coremetrics, where since 2008 I have led and managed the integration and use of Coremetrics' own technology (web analytics and other re-marketing applications) into all aspects of campaign programs.

Experienced in a variety of marketing disciplines—both B2B and B2C.

I have over 15 years of high-tech marketing and hold a B.S. in Economics from Santa Clara University.