Michelle Spellerberg
Head of Marketing and Vice President Digital Strategy in Greater Chicago, IL area
Why, hello there. My name is Michelle, and I work in marketing technology for a financial services firm in the Chicagoland area. I have a bad habit of working out first thing in the morning (before the rest of the world is up) and I might be a slave to technology (well, to my Fitbit).
I currently work as the Vice President of Marketing & Digital Strategy for Alliant Credit Union, and I was recently featured in "Women Who Are Changing the Landscape of Finance." I am the chief digital product owner for customer facing tools and oversee the agile development of a mobile banking app and online banking platform. I also lead the marketing team, which is currently focused on customer acquisition and engagement.
Prior to Alliant, I was the Chief Marketing Officer for Sikich LLP, where I was responsible for developing and implementing marketing strategies that built revenue, improved client satisfaction, and expanded awareness.
Before that, I worked in various marketing and product management roles at CareerBuilder, including leading a social media agency through CareerBuilder's Personified division.
I received my MBA in Marketing Management from DePaul University in Chicago, IL and my BA in Journalism and Mass Communication from Drake University in Des Moines, IA. (Yes, I remember the good old days of magazine publishing. Ya know, before every person with a digital-something-or-other device became a journalist.)