Michelle Swing

Michelle Swing is a San Francisco-based strategic leader with 15+ years of experience across live events, ticketing, and event-focused technology. She has led client-facing and operational teams, developed high-value partnerships, and contributed to the growth of platforms that support artists and event producers alike. Her background spans ticketing technology, arena and stadium artist touring, concert and festival production, regional team management, and strategic partnerships, with a focus on aligning cultural and commercial goals. Michelle brings a unique dual perspective by building the infrastructure that powers live events and leading the teams that bring them to life.