Michelle Wallace

I work strategically with brands to help them define their focus, position, vision, mission, voice, and image. I have worked to build new business strategies: aligning and streamlining product offerings and marketing for multi-billion dollar business mergers, and helping B2B businesses restructure to build new B2C product and service categories. I have developed the strategies, vision, names, structures and narrative language to build and guide brand presence across all audience touch-points, from digital to physical engagement of immersive environments, and visual language of printed media and packaging. No matter the project or client, my approach is always from an informed place – a place of insights. I am passionate about uncovering and defining the small, personal gemstones of a brand, and the bigger picture they live within. I have worked with clients such as Lexus, Motorola, MGM, Nike, Remington Hotels, Burton Snowboards, and others.