Mickey Lonchar

Going back as long as I can remember, my favorite word was always “why.” Why can’t I stay up late like my brother? Why can’t a seven-year-old drive a car? Why can't we have mac & cheese for every meal? You get the idea. This curiosity serves me well in my role as a Creative Director. It helps me approach marketing problems with the “beginner’s mind.” It helps me sift through the baggage, conventions and preconceptions that engulf a brand. It helps me identify the ONE thing that makes customers excited, prospects curious and competitors nervous.

While I cut my teeth on traditional media, I’ve also embraced Inbound Marketing, and have evolved into what I guess you'd call a media-neutral Content Creator—crafting big ideas and finding creative ways to amplify them through integration of customer experience and traditional, digital and social media. Learn more about me at the links below.