entrepreneur in Los Angeles, California
Micki Krimmel is a serial entrepreneur, athlete, and loud-mouthed feminist. Micki was inspired by her experience as a competitive roller derby player to create Superfit Hero, a body positive, size inclusive fitness brand with a mission to empower women.
Since launching in 2015, Superfit Hero has become one of the most trusted and highly-reviewed brands in activewear, and has been featured in Buzzfeed, NBC, Self, Refinery29, Shape, Forbes, and many other publications. Micki’s goal is to establish Superfit Hero as the go-to and most trusted brand for plus size activewear. In her spare time, Micki enjoys lifting weights and riding motorcycles.