During the day (plus some nights and weekends), I work on brand management and growth for a paper company in suburban Chicago. It's a special kind of paper company — rolling papers and accessories.

My job is understanding and defining engagement opportunities between brands and people; my passion is human interaction.

Launched the original QVC.com

Named and launched LendingTree.com

Developed and launched the U.S. Army's "Basic Training" web series

Made Dick Vitale dunk for DiGiorno's NCAA sponsorship

Redesigned KFC.com with "Life Tastes Better"

Re-launched Marlboro.com and its mobile experience design

Re-branded Camel and its digital experience design ecosystem

Re-platformed Natural American Spirit and its digital engagement ecosystem

Loves lists, modern fonts and short sentences