Migo Kedem
Growth Marketing and Product in California
Creator and head of SentinelLabs. I oversee multiple marketing products and teams - including demand generation, marketing operations, web dev, and SentinelLabs researchers. Vast experience in all product aspects, specializing in cybersecurity products.
A few things I do well:
1. Focusing teams on solving the significant problems
2. Bringing the user's voice into the product
3. Taking something complex and making it simple
4. Talking to customers at every stage, learning and understanding their pains and pleasures
5. Driving execution and removing roadblocks
I wear a few hats in SentinelOne...
SentinelLabs - Dreamed and founded SentinelOne's outbound facing research group. I lead a small team of people more innovative than me who create groundbreaking research across all aspects of cybersecurity. We are hunters, reversers, exploit developers, and tinkerers shedding light on the vast world of malware, exploits, APTs, and cybercrime across all platforms. SentinelLabs embodies our commitment to sharing openly –providing tools, context, and insights to strengthen our collective mission of a safer digital life for all.
Competitive Intelligence - the team researches and observes what is needed to be known by those who compete in the endpoint, cloud, IoT, and any other solution market of interest to SentinelOne's field teams.
Demand Generation: I oversee demand generation and pipeline creation for SentinelOne and am proud of my team's success. This includes the website, social campaigns, guerrilla marketing, and growth hacking. A few data points:
Our revenue for fiscal 2020 and fiscal 2021 was $46.5 million and $93.1 million, respectively, representing year-over-year growth of 100%. Our revenue for the three months ended April 30, 2020 and 2021 was $18.0 million and $37.4 million, respectively, representing year-over-year growth of 108%.
Marketing operations: Supporting the growing needs of a quickly scaling org (200->1,000!), including tools, automation, and compliance.
Above all, I'm a pragmatic risk taker constantly seeking to make an impact.