miguel guerrero

I am interested in helping companies find and refine product/market fit to grow profitably.

Through my 12 years of experience in B2B strategy, marketing, and communications, I have honed my senses for analyzing and improving customer experience through web and print. Most recently, I led a team to improve the user experience and customer engagement skills of teams at SAP.

As an expert facilitator and design strategist, my work employs leading design tools like Lean Startup, Validation Broad, and Business Model Canvas, and techniques like ethnographic research, personas, and rapid prototyping.