Mikael Bönnemark

Mikael Bönnemark is the energetic, driven and passionate entrepreneur with a twist of seeing the importance of listening and reflection. After a career within sales (telemarketing, FMCG and human resource services) he wanted to create a wider knowledgebase and therefore looked for opportunities within marketing. At the age of 27 he started a career within ACNielsen (The Nielsen Company) in Sweden, after 2 years as a client executive he waspromoted to lead the largest Nordic client. This challenge was including leading a Nordic marketing consultant team which evolved an understanding for both the Nordic market and the differences between Nordic inhabitants. These 3 years of working in one of the most challenging marketing and sales environments within what is called the "sales and marketing mecca", Procter & Gamble, inspired Mikael to search for higher management challenges. Next mission was a turn around mission in the kitchen/furniture industry where he took the role as Managing Director for a subsidiary within Nobilia (Nobilia.de). After a successful turn around he was heading back to school to again widen his knowledgebase by studying an MBA via Edinburgh School of Business. At the same time he was contacted regarding a start up company within e-trade. And at the moment he is running Villabutiken Norden AB, Villabutiken.se, a "do it yourself" e-trade company......