Michael P. Mills

I am a sales/operations/customer service/hospitality industry veteran, with over 25 years of club management, equipment sales, B2B, B2C sales experience at the local, regional, national and global levels. A graduate of Adelphi University in Business Management/Marketing. Mike began his roots in fitness in the tennis industry, first as a collegiate player and later as a professional. Mike later went onto fitness club sales management in the private club markets.

In 2009 after a successful run in club management as a Regional Sales Manager managing NY, GA and FLA territories, I went on to enjoy a 4 year tenure at Life Fitness (a Brunswick owned corporation), where he held the position of East Coast Regional Sales Manager. I managed 14 million dollars in annual revenue through direct sales, key account, national account sales, throughout the US in two market segments. I was responsible for domestic sales within my region in both commercial strength/cardio products. I was named the #1 and #2 Regional Sales Manager of the Year in 2011 & 2012 producing results of 30/37% over prior years results.

In 2013 I was recruited by Pavigym USA as VP of East/Midwest and Canadian Sales, managing a 3.2 million dollar sales quota. My responsibilities included direct sales, national and key account sales, dealer distribution, operations, delivery, installations, customer service, trade shows and logistics. During my tenure at Pavigym USA, they had seen growth with their specialty products and sales.

I currently manage Georgia & NW NC & SC key accounts for Precor Fitness Equipment. Specializing in the club direct, vertical and YMCA business models.

Specialties: Diversified experience in commercial, specialty and retail fitness- selling capital equipment. B2B, B2C sales, In depth knowledge of strategic planning, multi-channel distribution, national sales planning, national account management. Strong knowledge of direct and dealer sales, managing budgets, and processes. Expert in CRM systems SFDC, ZOHO and Oracle and great problem solver and team player.