Mike Allan

Hi there, I'm Mike Allan (aka newmediaMike) a search marketing expert living in Toronto's Greektown community with my cat Buddy.

I'm a search marketing expert, I have been practicing search marketing part time since 1997 and full time since 2008. I have been with SapientNitro since 2011 and am a Subject Matter Expert on search marketing practices both organic and paid.

In addition I blog about search related topics and others at newmediaMike.com.

By staying current with search trends and ranking factors, I use data driven decisions and marketing insights to connect brands with consumer intent.

All work and no play would make me a dull SME, so when he isn’t working with clients on improving their search strategies Mike enjoys ballroom dancing, tweeting, writing and the occasional video binge.