Michael (Mike) Dodgson
Toronto, Ontario, Canada
To paraphrase JF Kennedy "I choose to evaluate performance based on ROI, not because it is easy, but it is hard".
Only by asking ourselves the hardest questions, posed by the toughest customers in the worst situations can we truly measure the value of our work.
As a passionate marketer I love the challenge of the market, and changing the paradigms upon which it is built.