Mike Loftus

As founding president of MLE Merchandising and Sign Solutions (DBA MLE Inc.), Mike Loftus has built on a comprehensive knowledge of branding and promotions. He oversees all company operations, from value-added design and fabrication services to comprehensive brand rollout, refresh, and installation. Mike Loftus offers these services to a diverse client portfolio, which has to date included such prominent organizations as Apple, Starbucks, Verizon, and Whirlpool. He now manages more than $25 million in annual sales and a continent-wide team of Brandvironment professionals, including 100 direct employees in 14 states.

Mr. Loftus continuously strives to keep the company's brand image services at the forefront of the industry. He has led the implementation of the Live Interface Field Technology (L.I.F.T.) system, which allows installation teams across the country to communicate with company headquarters. L.I.F.T. enables Mr. Loftus and his executive team to address any issues in real time and to track the progress of each project, which in turn supports a higher level of customer service.