As an independent website publisher, in 1999, Mike realized that new advancements were needed in the optimization and creative possibilities available in the monetization of online inventory. He committed himself, then, to developing the next generation of online advertising tools. He extended this vision to assist hundreds and thousands of publishers as CPX Interactive developed and grew. In his free time Mike currently serves on the Board of Directors of his alma mater, Hofstra University. He also focuses on numerous philanthropic initiatives, having recently joined the advisory board of Children’s International.