Consultant and Small Business Owner in New York
Founder of Superego Management and TheArtOfLiving.Earth, Mindy Yang is a 360º Brand Strategist, Sensory Expert, Designer, & Olfactory Artist with a focus on lifestyle and luxury. Yang is passionate about exploring and creating unforgettable and emotionally captivating signatures.
Yang's work has been featured in Vanity Fair, Vogue, The New York Times, T Magazine, The Huffington Post, The Wall Street Journal, Allure Magazine, Elle Magazine, The Sunday Times (UK), W Magazine, Wallpaper*, South China Morning Post, WWD, Business Insider, GQ, Esquire, Surface, Details Magazine & more.
With over twenty years of experience in effective strategic marketing, brand architecture, product innovation, consumer trends, manufacturing leveraging social media, PR, and a network of the most exquisite resources in the world, Superego offers unparalleled vision and insight for your project.
SPECIALTIES | consumer trends . olfactive branding & scent design . marketing strategies . art direction & creative strategy . qualitative research . product development & positioning . events . talent management . food & mixology . travel & hospitality . social media . creating emotional connections . public relations (digital & print) . luxury . fashion . beauty . healing arts
SPEAKER | Luxury Interactive 2012