Minh (Lulu) Luu

As the Chief Social Architect at Mingarelli & Co, Minh oversees the creation and execution of action branding strategies. In this respect, Lulu works with brands to enhance their reputation and revenue with tailored social media and action campaigns online. Minh's professional experience has taken her from national, not-for-profit organizations to regional, ethnocultural associations.

During her time in the not-for-profit sector, Minh was the Co-Country Director of the Vietnamese Overseas Initiative for Conscious Empowerment (VOICE) and the Project Manager at Equal Voice: Electing Women in Canada. She later moved on to act as the Executive Director for both the Vietnamese Canadian Federation and the Vietnamese Canadian Centre. She is fluent in English and Vietnamese with basic knowledge of French.

Background photo credit: Pawel Dwulit