I have always been amazed by the way the brands and products are advertised since I was small. I could only guess how some ads are so visual and attention-grabbing and that initial interest is what lured me into the direction of marketing. To me, it is not only promotion but also the establishment of trust, storytelling and value creation. This motivates me to pursue my career since I pursue my Master of Business in Marketing.

Through my studies and freelance experience, have helped me understand how digital platforms are transforming business connections with people. Quick results can be achieved by using social media and paid campaigns, yet to establish more profound and long-term relationships, authentic content and consistent engagement are important. This balance between creativity and analytics is what makes marketing exciting to me.

Since moving to Australia, I’ve also learned a lot from the work culture here, where balance, respect a teamwork are valued. These experiences are shaping the professional I want to become and how I see my future career