Miriam Wohlfarth-Bottermann

Consultant, Marketing, and Director in Cologne

Miriam Wohlfarth-Bottermann

Consultant, Marketing, and Director in Cologne

- Passionate about Technology, Digital Mindset Transformation and Marketing -

As a Digital Marketing Strategist, Miriam helps companies in making full use of the potential of the digitalization by adopting cultural transformation strategies and implementing customer-centric marketing practices.

Miriam has worked over the last 10 years in various leading roles in the digital industry focusing on the area of strategic marketing and business development.

Miriam kicked of her career by starting to work as a Social Media and Marketing Specialist for a range of startups and international cooperations such as Michael Page International and MicroStrategy.

As a Director of Digital Innovation for a consultancy specialised in Digital Transformation (neuland), Miriam has developed and led a range of innovation initiatives and developed formats such as the Digital Readiness Index and the Digital Transformation Award 2014, where she gained a deeper understanding of the state of digital transformation in different industries.

Today Miriam is specialised in running transformation programmes and workshops which focus on inspiring people to develop a digital mindset. Also she is working as a Head of Marketing for Sevenval Technologies (User Interface & Frontend Expert) and develops the marketing team.

Besides her passion for Technology, Business Innovation and Marketing, Miriam enjoys surfing and snowboarding as well as getting to know new countries and cultures.

  • #futureofmarketing
  • #customerjourney
  • #innovation
  • #leanstartup
  • #designthinking
  • Education
    • Diploma - Media Management