After spending more than 13 years as a journalist, creating riveting stories that informed and entertained the Middle Tennessee community, Mitch shifted his focus to helping cities develop their brand and grow as a project manager/editor with Journal Communications. Now Mitch helps Brookdale Senior Living, the nation's largest senior living solutions company recruit top talent. As a digital marketing strategist, Mitch provides content director, technical oversight and long-range planning to Talent Solutions Team. He's helped boost the number of job applicants by 20%, created engaging job ads and brought efficient systems and software solutions to Brookdale's recruiting team. At Journal Communications he oversaw content creation for Livability.com, and helped boost the site's traffic from 1 million unique session a year to more than 8 million in just under a year. He also oversaw more than 30 annual print and digital products. He worked with city leaders to brand their communities and create marketing strategies to attract new residents, businesses and tourists. Promoted to the position of city editor at Livability.com, Mitch now collaborates with a team of writers, photographers, web developers and designers to create compelling content about cities for those looking to relocate or simple cheer for their chosen community. Above all, Mitch is a storyteller, always on the hunt for a gripping narrative that connects people. When he's not coaching a little league team, discussing movies with friends or discovering another great IPA, Mitch enjoys home improvement, running and coaching a youth baseball team and volunteering to make a difference in his community.

Mitch lives in Franklin, TN with his wife Jen and two children.