Mitch Speers

I'm fascinated by how content can be turned into revenue when marketers work well with developers. Since 1996 I've been a bridge between marketing and IT. I've developed successful digital products and campaigns at big companies like Panasonic, Primedia, and Penton Media. I've co-founded 3 digital startups, so I've been hands-on with pretty much every aspect of digital media and marketing.

More than ever, marketing depends on technology. Software now underlies almost every successful marketing initiative, but in many companies there is still a chasm between marketing and technology professionals. They literally don’t speak the same language.

I have developed proven, repeatable ways for companies to improve the success of their marketing technology projects. I have transformed several struggling IT and digital product groups, unleashing millions in new revenue in the process.

Sometimes this is about getting a single project back on track, and sometimes it is part of a larger reorganization or merger process. In every case, the ROI on getting Marketing and IT collaborating effectively is huge. With a new marketing-IT playbook in place, future projects run more smoothly, launch sooner and require less re-work.

For more information, see http://mitchspeers.com