Miyako Musa

I am a design thinking practitioner.

Throughout the 9 years of career as a researcher, I have diverse working experience across various industries at the global research companies such as Nielsen and Intage, including Chemical, Medical, Information Services, and FMCG.

My passion is to drive business transformation and innovation in traditional industries leading multiple stakeholders.

I hold Certificate of Artificial Intelligence and Design Thinking from MIT Sloan School of Management, Master of Social Informatics from Nihon University, and a B.A. from Ritsumeikan University.

I am passionate to design research and communication by using empathy.

KEYWORDS

-Feasibility Study: Environment Analysis, Competitor Analysis, Business Development

-New Product/Service Development: Concept Generation, Brand Revitalizing, Brand Localize

-Consumer Insight: Trend Analysis, Ethnographic Interview, Psychological Research

-Customer Experience: Story Telling, Promotional Marketing, Lead Nurturing, Media Relations