Maria Jose Serres-Rouse

What if your marketing could move faster, perform better, and connect more deeply with your customers?

That’s the kind of transformation I help businesses unlock — powered by insight, creativity, and the smart use of data and technology (including Generative AI). With a blend of strategic thinking and hands-on execution, I build digital ecosystems that deliver measurable growth and real impact.

I’m a digital marketing leader with over 15 years’ experience delivering growth and driving innovation across B2B, SaaS, agency, and consultancy environments. Alongside leading digital functions in global organisations, I also work independently as a consultant — often pro-bono — helping small businesses grow, reach wider audiences, and thrive online. From optimising websites and running paid campaigns to improving email and social media performance, I love making a tangible difference.

One example is Music at Beaulieu, where my work across website design, email marketing, online advertising and social helped drive 90% of ticket sales online and resulted in 40% of concerts being fully booked. I’ve also supported local businesses like a Pilates studio, hairdresser and holiday club — which are now fully booked year-round thanks to more strategic and visible digital presence.

Whether it’s scaling digital for a large enterprise or helping a community business grow, I bring the same focus: clarity, creativity, and results.

Recent Highlights:

Most recently, I served as Interim Head of Digital at IRIS Software Group, where I led the global digital strategy at director level. I brought together product marketing, sales, and demand generation to create joined-up, high-performing campaigns across multiple regions and business units.

Key outcomes included:

• A 27% uplift in conversion for IRIS’s flagship “North Star” product through journey and UX optimisation
• Consolidation and optimisation of multiple websites, with a 58% increase in organic traffic
• Scaled use of AI search and SEO, driving better discoverability and high-intent engagement
• Built and led a high-performing digital team, embedding agile ways of working and innovation across the function

Before IRIS, at Vodafone Business UK, I led demand generation and acquisition campaigns across EMEA. I delivered a 30% uplift in pipeline velocity and a 28% improvement in ROI, while also supporting the early adoption of Generative AI in digital strategy — working closely with Vodafone Group and Google to explore new ways to drive efficiency, personalisation, and performance.

Explore some of my consultancy case studies and feel free to connect with me on LinkedIn — I’d love to hear how I can help your business grow.