Maria Jose Serres-Rouse
Digital Demand Generation Expert in the United Kingdom
What if your marketing campaigns could deliver 30% faster results while embracing innovation that sets you apart?
That’s the transformation I bring—combining data-driven strategies, cutting-edge technologies like Generative AI, and a passion for crafting campaigns that redefine success.
With over 15 years as a Digital Marketing Leader, I bring a proven track record of driving growth and optimising digital strategies to maximise ROI across B2B, agency, and consultancy environments. My career spans global corporations, local brands, and my own consultancy, where I’ve helped business leaders craft bespoke strategies that deliver measurable success.
At Vodafone Business UK, I lead demand generation and acquisition strategies, managing multi-channel campaigns that drive measurable growth and pipeline impact. By implementing customer-focused, omnichannel strategies, I achieved a 30% increase in pipeline velocity and a 28% year-on-year improvement in ROI. These results were powered by data-driven decision-making, leveraging tools like Adobe Analytics and Media Mix Models to align campaigns with market trends.
A career highlight has been leading AI adoption at Vodafone Business, collaborating with Google and Vodafone Group to explore Generative AI’s potential to revolutionise strategy, improve targeting, and create efficiencies.
Key Achievements:
- B2B Acquisition Expertise: Spearheaded integrated campaigns optimised for buying groups, delivering a 30% uplift in pipeline velocity.
- Performance Optimisation: Achieved a 28% year-on-year ROI improvement through analytics-driven strategies.
- AI Leadership: Drove Generative AI adoption, enhancing campaign effectiveness.
- Cultural Leadership: Built and led high-performing, collaborative teams.
- Consultancy Success: Created strategies to align marketing with business goals and enhance lead generation.
Websites have been a key focus throughout my career—from coding and development to optimising UX (the focus of my dissertation) and CRO to convert visitors into customers.
Explore my consultancy case studies and connect with me on LinkedIn to see how I can help your business achieve its growth objectives.