Michael Kleinmann

An entrepreneur with a proven track record of success, Michael he excels at strategically transforming an idea or an existing business into something new and exciting. As the President and COO of Freshpair.com from 2001-2011, he navigated the business from his bedroom to the forefront of intimate apparel e-commerce.

Michael has always had the entrepreneurial gene. At 19, while in college, he started an IT consulting business catering to small businesses and after graduating, moved back to New York where he worked as a Marketing Director for a branding company. In 2001, started working at Freshpair. The combination of his marketing expertise, technical fluencies and problem solving aptitude were quickly seen as the perfect marriage of skills. In 2002, he took over Freshpair and over the course of his tenure, turned it into the premiere destination for all things underwear.

Now, an e-commerce and marketing guru with 10+ years experience, Michael possesses a strong aptitude for technology and is comfortable navigating complex e-commerce landscapes.

Michael created and was the spokesperson for National Underwear Day, an annual “holiday” dedicated to underwear appreciation. The event was featured on The Today Show, Good Morning America, Live with Regis & Kelly, Chelsea Lately, Entertainment Tonight, AOL and thousands of other media outlets spanning TV, radio, online and print.

Michael's history in producing a successful, innovative, dynamic company are the ingredients for his successes. Known as a problem solver and fearless leader with an eye for micro and macro strategies, Michael’s unique hands-on approach, smart business practices and passion for innovation and results ensure his name is always synonymous with opportunity and success.

In January 2012, Michael founded The Underwear Expert, a title he is known for and a site dedicated to men's underwear. While still in its early stages, The Underwear Expert covers all aspects of the men's underwear industry including new product releases, product reviews, underwear models, news and more.