Micah Leibowitz

Cleveland, Oho

  • Translating company priorities into strategic programs and creative approaches.
  • Leading collaborative teams to integrate digital marketing priorities.
  • Aligning content production with digital strategy, mobile, creative, and social media.

SpearFysh
November 2012 – May 2013
Early stage start up: field-sales technology
Director of Marketing: Created brand, digital/investor marketing, and profile of executive leadership.

Major accomplishments:

  • Researched and created brand platform and core messaging.
  • Planned restructuring of the web site to better drive interactions, conversions, and
  • visitor education.
  • Developed short- and long-term SEO/SEM plan to better position the site to capture the right searches – initial increase of site traffic 7% to date.
  • Established SpearFysh as a digital hub for field sales.

Dun & Bradstreet (D&B)
November 2007 – November 2012
One hundred and seventy-year-old company (NYSE: DNB) Fortune 1000 with offices around the globe. The world’s leading provider of company credit and sales & marketing data solutions.
Director of Marketing – Digital Marketing: Designed and implemented interactive solutions to increase digital properties conversion.
Major accomplishments:

  • Built first centralized digital experience team to drive D&B’s digital properties.
  • Worked with international business leaders on site guidelines and implementation strategy.
  • Optimized site for mobile, tablet, desktop: mobile and tablet visits increase 5% in a 3 month period.

Senior Marketing Manager – Digital Marketing: Drove digital experience, established agency relationships, and led a cross-functional team of product marketers, creative, sales & technology.

Major accomplishments:

  • Redesigned dnb.com, resulting in an increase of 109% in call volume, 50% product page visits, and 17% increase in e-commerce sales conversions.
  • Championed “D&B firsts” of content repository and content development programs.
  • Developed site marketing plan to align with the financial & strategic goals of the company.
  • Managed/mentored staff.