Matt McCoy

CEO @ Soul City Social Broadcast network and Consultant in New York

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Throughout time when the people needed change or they needed to give a voice to their brand someone stepped up and became the leader of a revolution. For 35 years that leader has been Matt McCoy, the creative visionary that gives life to the unimaginable. Forever the champion of the voiceless brand, Matt McCoy creates the systems that tears down walls between industries and gives shouting power to the brands and ideas that need to be heard. He is the seldom seen shadowy figure that has saved many companies from average and boring ideas. He gives life to creativity in marketing strategies thereby lifting up the product or idea above the competition. Whether its business or artist development, restaurant consulting, marketing or entertainment production, you just found the hero of imagination. Whenever you are in need, and you feel there is no hope. Put up the Matt Signal and let Mattman save you from ordinary thinking.

Matt McCoy has spent the last 8 years developing and creating the newest Black Owned nationally distributed cable TV network, Soul City. Launched on June 23, 2016 to over 40 million homes, Soul City became the interest of the major ad agencies. The slick approach and dynamic programs were intriguing to them. This is leading to over $50 million in sponsorship and ad revenue slated for the 2018 season. A season in which Soul City will bring the first and trendsetting series of celebrity concerts , events and interaction with fans. Some very strategic marketing campaigns and endeavors will be unique to Soul City with some very select and major companies that Mr. McCoy has created just for them and their product. You can also look for Soul City to have a unique partnership with Netflix and other broadcasting platforms including Roku.

Uniqueness and an remarkable knowledge of the Urban market is what sets Matt McCoy and Soul City apart from others. His ability to take a project and twist it into shape where the national and global markets can participate in is unlike any other. Partnerships in Brazil and Africa are in the works.

Soul City will roll out it's 2nd season in February of 2018 in over 100 million homes and have a huge online presence that will set the entertainment and broadcasting markets on fire.

  • Work
    • Production, Strategic Brand Marketing