Mncedisi Rowan Dlamini is a results-driven marketing and communications professional with over 15 years of experience in crafting innovative marketing and communication tools, leading transformative campaigns, and driving measurable outcomes in social behavior change communication (SBCC), public health, and youth empowerment. A holder of a Bachelor of Arts in Communication Science from the University of South Africa, Mncedisi is also pursuing a Higher Certificate in Social Media and Digital Communication. Mncedisi is passionate about using marketing and communication as a tool for empowerment, driving sustainable impact, and building movements for social good and business growth. Click for a visual portfolio: https://online.fliphtml5.com/msuqc/yctb/

Key Achievements:

Program Marketing

• Condom Market Growth: Spearheaded the Market Development Approach for condom programming at PSI, increasing market share for commercial condom brands by 30%.
• HIV Prevention Campaigns: Conceptualized and implemented the Youth oriented Got it? Get it! category branding campaign, raising condom use from 63% to 74% over three years, and led the Let’s PrEPare campaign, enabling 2,100 vulnerable adolescent girls to access PrEP.
• COVID-19 Vaccine Uptake: Successfully led a $550,000 marketing and communication project at Pact Eswatini, contributing 55% toward national vaccine coverage.

Capacity Building, Technical Support

• Lead the TA support for Ministry of Health Sexual Reproductive Health communications strategy.
• Provide technical capacity development to Ministry of Health staff and the National Risk Community and Communication Engagement (RCCE) forum for human centered and communications methods implementation.

Media Productions and Campaigns

• Scripting and production of the international close out project documentary “ Is it tomorrow?” https://www.youtube.com/watch?v=fiUcF_OUvDM&t=1161s
• IEC Material Development: Created numerous educational materials across public health, entrepreneurship, employability, and financial literacy, empowering communities with actionable tools.

As Marketing and Communications Manager role at Young Heroes Eswatini, Mncedisi develops innovative communication strategies, social media campaigns, and job aids, focusing on topics like HIV prevention and youth empowerment. His work ensures diverse stakeholder including government ministries and donors to receive tailored, impactful messaging that inspires action.