I spent 5 years as a course developer and curriculum expert at one of Canada’s most prominent technical colleges, while also providing strategic websites for clients in technology start-ups, non-profits, media, etc.

And then, I did what so many people dream of:

I quit my job, and started my journey as an entrepreneur.

You see, there are a lot of people out there building online information-product businesses, selling eBooks, webinars, events, and courses. And as I built my business, I invested in a lot of these products.

Some were great.

Most weren’t.

So I set out to change that, using everything I’d learned from working in adult education, web marketing, and building my own business.

You’ll find that, more than anything else, my approach to online business is based on the judicious application of effective common sense. In other words, it’s not rocket science, but sometimes you just need someone to tell it to you straight.

My system is a unique blend of adult learning research, psychology, web design, marketing and business strategy – and I put it to use for you, so that you can sell incredible products that change lives.