Michele O'Briain

Senior marketing professional with over 20 years experience developing, implementing and managing marketing and communication strategies for start ups, established brands and not for profits.

Proven track record of delivering increased revenue and profitability growth as well as efficiencies and cost reductions. Highly motivated, results orientated, focused individual with excellent communication and influencing skills.

Strong leader with the ability to manage change, teams of people and budgets of up to €8m.

Achievements include the successful nationwide re-launch of Tesco Mobile, introducing new customer mobile propositions, transferring the Littlewoods Ireland business online and building the Family Hamper company from zero to £3 million sales in three years.