Mo Elnadi

Social media strategist and guest speaker with over 15 years of digital marketing, social media, agency and in-house consultancy experience with multinational brands. I am also an early adopter with great passion for digital photography, music and latest gadgets.

I've worked in cross border matrix environments with global brands within EMEA and WENA regions including Vodafone, Philips, Microsoft, Adobe, MobiNil, and ITWorx to develop and drive multiple online value propositions from business model to post-rollout measurement, with a focus on building social media / digital strategies and search engine campaigns. I enjoy working closely with B2C / B2B clients to develop their online presence and Social Media strategies focusing on SEO, Facebook activities and integrated digital campaigns to enhance brand equity and revenue while tracking ROI, brand sentiment and digital KPIs.

My MBA is focusing on Social Media strategy and monetization

• Strong hands-on expertise of core online marketing disciplines & Social Media both on the client and agency side.

• C-level management negotiation skills -- Experience working in matrix environments, defining SMART objectives to deliver multimillion pound online projects and social media initiatives through working with cross-border stakeholders and agencies.

• Excellent knowledge of SEO/SEM/SMO, planning and executing online digital strategies, viral videos and word of mouth social media campaigns.

• Deep knowledge of search, analytics and content technology and usability guidelines.