mohammed dhukka

Digital Marketer, Social Media Manager, and Consultant in india

How to Build Team Structure & Capabilities for Digital Marketing Agency?

In light of the evidence that an increasing number of companies are turning to digital marketing to boost their brand and increase customer engagement, you’ve decided that your business needs its own Digital Marketing team. That’s great news!
But now that you’ve made that call , does anyone in your business actually skills to assemble a well-rounded digital marketing team? If not, then you’re in luck, because this blog is meant to offer you the know-how to place together a team that’s right for your business by calling out the essential skills and players that you simply will need.
Let’s jump right in, and obtain the low-down on the way to build the simplest team to offer your business the foremost benefit

DIGITAL MARKETING AGENCY ORGANIZATIONAL STRUCTURE

A digital marketing agency team structure includes the following essential roles:

Digital Marketing Manager
Digital Marketing Executive
Content Marketing Strategist
SEO Specialist
PPC Specialist
Social Media Manager
Copywriter
Content Writer
Graphic Designer
Web Developer

DIGITAL MARKETING AGENCY TEAM STRUCTURE AND CAPABILITIES:-

Building a business can be a pretty wide field to work alone and handle every possible action single-handedly.

Team structure & capabilities must be firmly linked to value generation and business impact, showing clear results within impact time and money.

Understanding the digital marketing agency team structure will help you to define clear roles & responsibilities.

They all have their own roles to fulfill and become an asset to their organization.

Having each one of them in our team can only skyrocket your success.

Below are the top 3 pillars of an Agency

  1. Sales + Account Management
  2. OPERATION AND PROJECT MANAGEMENT
  3. MARKETING TEAM

The key responsibility of the team is:-

  • Content Marketing
  • SEO Specialists
  • Digital Marketing Strategists
  • Ad Experts
  • Content Writers

Read More - https://alokbadatia.com/digital-marketing-agency-team-structure/