Mohammed Faizan N

I’m Mohammed Faizan N, an SEO, GEO and LLM consultant based in Bengaluru, India. For the past nine years, I’ve worked at the intersection of search, AI discovery, growth and digital experiences, helping brands become discoverable across Google, AI-generated answers and the high-intent moments in between.

My work has evolved alongside search itself. Traditional rankings still matter, but discovery now happens across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, Copilot and other answer engines. I work with businesses to understand that changing landscape and build visibility that extends beyond rankings alone.

My practice spans four connected areas.

• Search: Technical SEO, international search, information architecture, content strategy and authority building.
• AI Discovery: Generative Engine Optimisation (GEO), LLM visibility, citations, brand mentions, structured evidence and improving how businesses are understood and surfaced across AI search experiences.
• Growth: Connecting visibility with commercial outcomes through conversion journeys, landing-page systems, performance analysis and digital strategy.
• Build: Designing and improving high-performance websites and digital experiences where SEO, content, UX and technology work together rather than as separate disciplines.

Today, I work as Global Lead for LLM & SEO at M+C Saatchi Performance, exploring how traditional search and AI-led discovery are converging and what that means for brands competing for attention.

Alongside my core role, I continue to work closely with Itzfizz Digital, a creative and digital firm led by Creative Director Sufaiyah Taranum K. As a Strategic Partner and SEO + GEO consultant, I bring search strategy, AI discovery, positioning, digital growth and client direction into selected consulting engagements. Through this work, I’ve been able to combine specialist search thinking with creative, design and development capabilities for businesses across different industries.

My career has also taken me through teams and brands including Jupiter Money, sumHR, ODigMa, GMetriXR, Robocraze, GetMyUni and Operative, giving me experience across fintech, SaaS, technology, ecommerce, education, agencies and other digital-first businesses.

Across that journey, I’ve supported more than 50 brands and worked across 100+ websites, from search strategy and content ecosystems to website development, technical SEO, growth programmes and emerging GEO initiatives.

I’m also building SEO GEO Tool, an ongoing exploration of how businesses can measure and improve their visibility inside AI-generated answers. The idea grew from a question I increasingly encounter in my work: if people are discovering brands through both search engines and large language models, how should businesses measure whether they are actually being found, mentioned and cited?

That question reflects the broader way I approach digital growth.

SEO is no longer just about ten blue links. GEO is not a replacement for SEO. AI discovery, content, authority, user experience, websites and traditional search increasingly influence one another. I’m interested in understanding those connections and building strategies that work across the entire discovery journey.

I write about these changes, share experiments and real-world observations, and document what I’m learning at itsfaizan.com.

I make brands discoverable across Google, AI answers and every high-intent moment in between.