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Creative Director / Senior Designer / Manager – Men's & Women's Apparel & Denim Specialist with 10 years design experience.

Owner of Endrime LTD, Capsule Denim Engineered Concept Collection – To be launched worldwide FALL / WINTER 2013.

A team player with strong management and mentoring skills.In-depth fabric and finish knowledge and experience of partnering with Far Eastern and European manufacturers; setting product direction and strategically building ranges to reach company targets.Extensive experience working for globally renowned Premium, Commercial, Fashion, Denim, British Heritage & Sports Lifestyle Brands, across all product areas including;DENIM – all garments, Technical Performance Woven’s, Cut & Sew, Knitwear & Outerwear.

Worked and lived internationally in London, Hong Kong, Tokyo, Italy, Basel, Germany and Singapore for leading brands such as;

OKI-NI (LEVI’S Europe and LEVI’S Japan, Evisu, Aquascutum) Edwin Europe, Pringle of Scotland, John Richmond, Puma AG, and DKNY JEANS.

Guest Lecturer at two at 2 leading British Fashion Universities (Westminster and Falmouth University) on Denim Design.

Guest Lecturer at LASALLE College of the Arts, Singapore on Denim Design