I started my career in 1989 within the Financial Services Industry. (Allied, Trust Bank & Absa Group) I completed and obtaining various Marketing, PR and Communication post graduate qualifications through UNISA, RAU and IOB – this amongst other qualifications more specific to financial services.
A very rewarding career path took me throughout the banking system of Absa Group, right into the heart of their Head Office where I specialized in the Marketing & Communication division of Absa Group. My various roles within the organisation ranged from positioning the Absa Brand; strategy formulation across all marketing elements; sponsorship management, marketing management, event management, campaign design and media management/briefings; development and implementation of Absa’s advertising and marketing campaigns.
My role extended to support the Absa executive team and Absa CEO’s special projects.
With a kaleidoscope of experience, knowledge, networks and creativity, I decided to leap into the business world as an entrepreneur in 2009. This is how the company “Executive Marketing Mix” was founded.
Executive Marketing Mix is a full service, independent outsourced marketing solutions company. Creativity is always in abundance with any kind of project that is tackled - from creative ideas, concepts, scripts and ultimately directing and producing – to ensure diligently that professional quality controls are in place, and fine tuning is done in every detail - until the product is perfect.
My personal focus and vision is to develope and implement unique, cost effective solutions tailored to meet my client’s strategic business objectives. My clients benefit from a dedicated partner who takes responsibility for the total project from concept to completion.
My integrated and holistic marketing approach, from planning to completion is build on a strong foundation of innovation, expertise, experience and commitment. This ensures that your projects remain well organized, fresh, creative and impactful.
The goal at Executive Marketing Mix is to create long-term partnerships with clients by providing quality, value-added services.
My personal philosophy and general approach is 'uniqueness in creativity', 'energy in motion' & 'tenacity without excuse'… always.