sociologist and culture critic in Vienna (Austria)

Monica Titton is a sociologist and culture critic living and working in Vienna (Austria). She holds a PhD in Sociology from the University of Vienna (2015). Her doctoral research focused on identity, collective narratives and aesthetics in fashion and street style blogs.

She is a Lecturer at the University of Applied Arts in Vienna, where she lectures across a number of areas concerning fashion history, cultural studies and fashion theory. She also gave guest lectures at London College of Fashion (where she was a visiting PhD researcher in 2012), Southampton Solent University, the University of Winchester and the University of East London.

In addition to her scholarly work, she regularly writes about fashion, culture and digital media for newspapers and magazines.

Contact: monica.titton[at]

Her recent publications include:

Titton, M., 2015: Fashionable Personae. Self-Identity and Enactments of Fashion Narratives in Fashion Blogs. Fashion Theory Vol. 19, Issue 2, pp. 201-220.

Titton, M., 2014: Andy’s Heritage – Collaborations between Fashion, Art, and Louis Vuitton. In: Gaugele, E. (ed): Aesthetic Politics in Fashion. Berlin: Sternberg Press, pp. 60 - 75.

Titton, M., 2014: #RICH. Zur medialen Inszenierung von Luxus und Reichtum in Instagram und im Reality-Fernsehen. In:Ruelfs, E. (ed): „Fette Beute – Reichtum zeigen“, Exhibition Catalogue, Museum für Kunst und Gewerbe Hamburg, Berlin: Kerber, pp. 188-193.

Titton, M.,2013: Styling the Street. Fashion Performance, Stardom and Neo-Dandyism on Street Style Blogs. In: Bruzzi,S.; Church Gibson, P. (eds.): Fashion Cultures: Theories, Explorations and Analysis. London: Routledge, pp. 128-137.

Titton, M.,2013: Erschöpfte Prominenz. In: Neckel, S.; Wagner, G. (eds.): Leistung und Erschöpfung: Burnout in der Wettbewerbsgesellschaft. Berlin: Suhrkamp, pp. 86-103.

Titton, M.,2010: Fashion in the City. Street Style Blogs and the Limits of Fashion’s Democratization. In: Texte zur Kunst, Issue 78, pp. 133-138.

  • Work
    • University of Applied Arts VIE
  • Education
    • University of Vienna
    • University of the Arts London