sociologist and culture critic in Vienna, Austria

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Dr. Monica Titton is a sociologist, fashion scholar and culture critic living and working in Vienna, Austria. She received her Ph.D. in Sociology from the University of Vienna (2015) and currently works as a Senior Scientist at the University of Applied Arts Vienna.
Her work develops a critical, sociological perspective at the intersections of fashion, culture, art, politics and identity. Her research is guided by an effort to expand and develop theoretical frameworks for critical analyses of fashion, and is informed by the traditions of poststructuralism, Marxism, feminism and postcolonialism.

Concerns with criticism in fashion media, postcolonial critique and the decolonization of fashion imageries have become central to her most recent work.

In addition to her scholarly work, she regularly writes about fashion, style, and culture for newspapers and magazines.

Her recent publications include:

Afterthought: Fashion, Feminism and Radical Protest. Fashion Theory 23: 6, pp. 747-756.

Gaugele, Elke and Monica Titton (Eds.), 2019: Fashion and Postcolonial Critique. New York/Berlin: Sternberg Press.

Fashion Criticism Unravelled: A Sociological Critique of Criticism in Fashion Media. International Journal of Fashion Studies, Vol. 3, No. 2 (2016), pp. 209-223.

Fashionable Personae. Self-Identity and Enactments of Fashion Narratives in Fashion Blogs. Fashion Theory 19: 2, (2015), pp. 201-220.

  • Work
    • University of Applied Arts
  • Education
    • University of Vienna
    • University of the Arts London