sociologist and culture critic in Vienna, Austria

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Monica Titton is a sociologist and culture critic living and working in Vienna (Austria). She holds a PhD in Sociology from the University of Vienna (2015). She is a Senior Scientist at the Austrian Center for Fashion Research at the Academy of Fine Arts Vienna and a Lecturer in fashion history at the University of Applied Arts Vienna. She also gave guest lectures at London College of Fashion (where she was a visiting PhD researcher in 2012), Southampton Solent University, the University of Winchester and the University of East London.

In addition to her scholarly work, she regularly writes about fashion, culture and digital media for newspapers and magazines.

Contact: monica.titton[at]

Her recent publications include:

Titton, M. 2016: Fashion Criticism Unravelled: A Sociological Critique of Criticism in Fashion Media. International Journal of Fashion Studies, Vol. 3, No. 2, pp. 209-223.

Titton, M., 2016: Ready-Made-Mode. Über Vetements. Pop. Kultur & Kritik, Issue 9, Fall 2016, pp. 69-79.

Titton, M., 2015: Fashionable Personae. Self-Identity and Enactments of Fashion Narratives in Fashion Blogs. Fashion Theory Vol. 19, Issue 2, pp. 201-220.

Titton, M., 2014: Andy’s Heritage – Collaborations between Fashion, Art, and Louis Vuitton. In: Gaugele, E. (ed): Aesthetic Politics in Fashion. Berlin: Sternberg Press, pp. 60 - 75.

Titton, M., 2014: #RICH. Zur medialen Inszenierung von Luxus und Reichtum in Instagram und im Reality-Fernsehen. In:Ruelfs, E. (ed): „Fette Beute – Reichtum zeigen“, Exhibition Catalogue, Museum für Kunst und Gewerbe Hamburg, Berlin: Kerber, pp. 188-193.

Titton, M.,2013: Styling the Street. Fashion Performance, Stardom and Neo-Dandyism on Street Style Blogs. In: Bruzzi,S.; Church Gibson, P. (eds.): Fashion Cultures: Theories, Explorations and Analysis. London: Routledge, pp. 128-137.

Titton, M.,2013: Erschöpfte Prominenz. In: Neckel, S.; Wagner, G. (eds.): Leistung und Erschöpfung: Burnout in der Wettbewerbsgesellschaft. Berlin: Suhrkamp, pp. 86-103.

Titton, M.,2010: Fashion in the City. Street Style Blogs and the Limits of Fashion’s Democratization. In: Texte zur Kunst, Issue 78, pp. 133-138.

  • Work
    • University of Applied Arts VIE
  • Education
    • University of Vienna
    • University of the Arts London