sociologist and culture critic in Vienna, Austria

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Dr. Monica Titton is a sociologist, fashion scholar and culture critic living and working in Vienna, Austria. She received her Ph.D. in Sociology from the University of Vienna (2015) and currently works as a Senior Scientist at the University of Applied Arts Vienna and is postdoctoral researcher at the Austrian Center for Fashion Research at the Academy of Fine Arts Vienna.
Her work develops a critical, sociological perspective at the intersections of fashion, culture, art, politics and identity. She has written and published on collective narratives of self and identity on fashion blogs, the construction of fashionable subjectivities in cosmopolitan, globalized, urban contexts on street style blogs, processes of economization of art and fashion design, the subversion and affirmation of gender stereotypes in postfeminist media culture and the conspicuous display of wealth in social media and in reality TV.

Concerns with criticism in fashion media, postcolonial critique and the decolonization of fashion imageries have become central to her most recent work.

In addition to her scholarly work, she regularly writes about fashion, style, and culture for newspapers and magazines.

Contact: monica.titton[at]

Her recent publications include:

Afterthought: Fashion, Feminism and Radical Protest. Fashion Theory 23: 6, pp. 747-756.

Gaugele, Elke and Monica Titton (Eds.), 2019: Fashion and Postcolonial Critique. New York/Berlin: Sternberg Press.

Fashion Criticism Unravelled: A Sociological Critique of Criticism in Fashion Media. International Journal of Fashion Studies, Vol. 3, No. 2 (2016), pp. 209-223.

Fashionable Personae. Self-Identity and Enactments of Fashion Narratives in Fashion Blogs. Fashion Theory 19: 2, (2015), pp. 201-220.

  • Work
    • University of Applied Arts
  • Education
    • University of Vienna
    • University of the Arts London