Fahtima Morillo

Elizabeth “Fahtima” Morillo is a proud New York native and also an entertainment consultant and digital marketing specialist in Atlanta, Georgia. She has been a professional performer, singer, dancer, actress, model, and host since the age of seven. Elizabeth, better known as Fahtima to her peers and colleagues began her career as an entertainment business professional in Richmond, Virginia.

MARKETING EXPERIENCE:

10/1996 – 9/1997

TVT Records / Blunt Recordings, New York, New York

6/1997 – 10/1997

Select Records, New York, New York

1/1998 – 5/1998

2/1997 – 6/1997

Street Life: Street Life Records, New York, New York

Rawkus Entertainment, New York, New York.

I was a Marketing Manager / Independent Representative
•Created budget expense proposals and promotional marketing strategies for eastern markets.
•Increased sales opportunities by leveraging the relationship with parent companies and retail stores.
•Represented companies locally and regionally to ensure brand adherence.

•Set-up music artist promotional tours..

Rawkus Entertainment roster consisted of artisit like Black Star, Mos Def, Talib Kweli and Shabaam Sahdeeq. TVT/Blunt worked with artist Bounty Killer, Mic Geronimo, Tara Thomas & Royal Flush. Select Records worked with Craig Mack and Chubb Rock.

This new endeavor and passion took her back to her roots, New York City in 2000. She resided in the Bronx where Fahtima discovered and mentored a youth dance crew, L. F. I. B. D. (Lost & Found In Boogie Down). Fahtima gave hope, to an otherwise hopeless youth that were between the ages 5-16. These youths were living in the high crime and poverty shelter system at the High Bridge projects in the heart of the Bronx. Fatima’s drive, passion, and love awakened the children thirst for knowledge and a better life. These are all great, But! Her most admirable work was she organized a volunteering program; the group volunteered at local H. I.V. and Cerebral Palsy hospital and home health settings. Some of the children ran errands for the elderly; baby sat, and tutored for single parents. Because Fahtima had no funding to create flyers, she started utilizing the Internet as a resource to promote events, research entertainment news, create flyers, and documents. This spawn into an innovative and successful digital company M. M. P. (Mad Man Productions).