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Obviously, lawyers aren't the only ones. In his report 'Quit losing money on Yellow Page advertising' by Peter Fernandez, D.C., a yellow page, print advertising and practice management expert for chiropractors, Dr. Fernandez answ...

I get calls every week from lawyers saying theyre not finding calls anymore from yellow page advertising. Having done quite nicely previously, they are afraid to stop the advertising. This original wwe lawsuit paper has several surprising aids for when to study it. They wish to know what is happening and what to do.

Seemingly, solicitors are not the only ones. In his article 'Quit wasting money on Yellow Page advertising' by Peter Fernandez, D.C., a yellow page, print advertising and practice management consultant for chiropractors, Dr. Fernandez answers the question, 'Why has advertising in the Yellow Pages transformed from one of the most useful ways to market to one of the worst in just a few years'? (See 1, below)

This short article will make an effort to explain where most of the calls went. I believe lawyers started marketing in the Yellow Pages much prior to when on TV because of the cost; most lawyers were unwilling to become leaders of TV advertising; and lawyers were attacked by yellow site salespeople, although not by TV salespeople. Since 1976 through the mid-1980s, the Yellow Pages and classified newspaper ads were almost the only real place a potential client can find a lawyer advertising. Subsequently, attorneys marketing in the Yellow Pages did not have much opposition and had positive results.

Many more lawyers flocked to the Yellow Pages which in turn became very crowded. Within the last few years, and following a few leaders, many of the attorneys marketing in the Yellow Pages discovered what every other business has long known, that TV is by far the most-effective and cost-effective media. According to TNS Media Intelligence/CMR, from January 2004 through September 2004 lawyers have spent $287.3 million on TV weighed against $11.4 million on radio, only $71.3 million on print media and $4.1 million on Internet advertising. In accordance with re-search done by the Television Bureau of Advertising, the public's understanding of television gets the votes for Many Authoritative and Most Exciting. Both persuasive and powerful, TELEVISION benefits over other media, in both types, by a wide margin among Adults 18+.