Morten Woldsdal
Communications advisor Morten Woldsdal serves as Managing Partner with Kreab Gavin Anderson, a worldwide provider of integrated consulting solutions focused on reputation management, corporate branding, crisis communications, media relations, and other aspects of public relations. In this position, he assists prominent Norwegian and international firms, allowing them to weather complex situations requiring custom communications expertise. Morten Woldsdal’s particular duties involve advising corporate executives, board members, and in-house communications specialists, as well as tailoring communications to specific events and organizational requirements. Mr. Woldsdal offers a wide breadth of knowledge in financial communications, devising effective strategies for mergers and acquisitions, restructuring, regulations issues, and raising capital. Morten Woldsdal’s range of previous experience includes business journalism, positions as Chairman and Managing Director at the JKL Group, and time spent as Senior Vice President of Communications with the Norwegian oil conglomerate Statoil. Mr. Woldsdal co-founded his own company, 20/20 Communications, in 2004, building it into one of Norway’s top communications consulting firms. In 2009, the company merged with Kreab Gavin Anderson in Oslo, giving the new operation a market-dominant position with a client list that included a majority of the major companies on the Oslo Stock Exchange. Through the combined expertise and experience of the two operations, Morten Woldsdal’s firm offers finely tuned corporate communications strategy. Services provided include communications strategies, corporate positioning, media relations, crisis management, and internal communications. Mr. Woldsdal advises firms on how to position and communicate their offerings in such a way that all departments within the corporation convey a unified and coherent message. Unexpected contingencies require specific approaches: whether such a case involves a major transaction, structural change, or difficult-to-solve crisis, Morten Woldsdal’s team offers highly innovative solutions. It benefits from the larger Kreab Gavin Anderson network, which integrates professionals from 40 different nationalities working in home offices spanning the globe. Mr. Woldsdal’s office fields some 25 veteran professionals, and staff members offer varied backgrounds within marketing, media, advertising, and public relations.