Mo Saad

By focusing on design-driven solutions, I specialize in building sustainable brands that inspire worthier “Human” experiences.

I am currently based in Singapore as Creative Director at Landor where I work closely with a robust team of designers on an extensive P&G portfolio across Southeast Asia and Japan, as well as on a variety of Corporate Identity projects across Vietnam, Thailand and Indonesia.

My career has seen me work with large creative agencies in New York City developing brand strategies and visual identities for clients such as Novartis, Merck, Genentech, NIVEA, SeaWorld Parks & Entertainment, and Air Canada. I later found myself on a journey in the Middle East where I first joined Lambie-Nairn as a Design Director to lead the Brand Guardianship team and manage the on-ground implementation of Saudi Telecom's (STC) brand refresh in Riyadh, Saudi Arabia. Dubai was my next stop where my focus shifted to the Hospitality, F&B and Entertainment sectors and where my client base grew to include Emaar Hospitality, Rove Hotels, VIDA Hotels & Resorts, Meraas, DP World, Dubai Opera and The Tourism Department of Ajman.

I continue to be involved in the local and regional design scene in the Middle East. I am the Founder and President of AIGA Middle East (The American Institute of Graphic Arts), and a published contributing author on "Brand Bible: The Complete Guide to Building, Designing and Sustaining Brands".

I have participated in and moderated a number of panel discussions on design in the Middle East. In 2015 I conducted a workshop titled "How to Design a Great Logo" which involved over 300 students and designers as part of the Expo 2020 Logo Design Competition launched by H.H. Sheikh Mohammed Bin Rashid Al Maktoum.

I received my "Masters in Branding" from the School of Visual Arts in NYC and attended the Art Institute of California.