Michelle Pellettier
marketing strategist, copywriter, and digital marketer in Toronto, Ontario, Canada
With 20+ years of experience as a senior marketing strategist, I help founders and business owners turn fragmented marketing efforts into measurable business growth. I cut through marketing noise by eliminating wasted spend, unclear goals and disconnected tacticsto build effective, practical marketing systems.
I’ve trained over 5,000 professionals at leading institutions, including the University of Toronto, Schulich School of Business, York University, and Sheridan College.
I bring a unique combination of academic rigour and hands-on execution, having built integrated marketing strategies for Fortune 100, high-growth B2B SaaS and ambitious SMBs.
I don’t just teach marketing—I help perfect it!
With a performance-led foundation developed early in my career at IBM, I bring a structured, hands-on approach to digital and B2B marketing, content strategy and social media.
I empower business owners and marketers to make more confident marketing decisions and scale without guesswork or bloated teams. I am PSM Certified, and a Rotman Commerce alumna of the University of Toronto, have 2 brilliant daughters, a beloved husband and a cute Havanese 🐶.