Mike Rose

A much decorated veteran of the Southern California media world, Mike brings to The Woo a deep understanding of what makes a truly great media plan.

Where others see reach and frequency and endless metrics, Mike sees a dance. It starts with a great business insight, which leads to great marketing ideas, which lead to great creative messaging.

And that’s where the dance begins. Mike believes in the choreography of media. A great campaign is a performance. We should anticipate it, be thrilled by it’s arrival, touched and informed by it when we see it.

Mike believes in working closely with creative. Because until it is seen, heard, felt and understood by its intended audience, an idea is just an idea. It’s Mike’s job to bring it to life—in the right way, at the right time, in exactly the right space. When consumers get the message as it was intended, the greatest possible results will follow.

This was always true of course. But with more ways to communicate, more places to get your message across, it’s never been more important for all media to work together as a whole. Physical and digital, traditional and non traditional—integration is now everything. Mike has choreographed beautiful dances for leading brands like Sony PlayStation, Nissan, Corona Beer, Acura, Adidas, Visa and Gatorade. And now he’s helping us hear the music.