As a Global Digital Marketing Leader, I leverage my collaborative spirit, eye for design, and marketing expertise—gained with iconic companies like J.Crew, RL, and YSL—to tell stories that matter and help brands meaningfully connect with consumers across borders, generations, and platforms.

𝗦𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗦𝗵𝗼𝘂𝗹𝗱𝗲𝗿𝘀 𝗼𝗳 𝗚𝗶𝗮𝗻𝘁𝘀
Early in my career, I had the privilege to learn firsthand how acclaimed labels interlock creative firepower, NexGen analytics, and strategic excellence to inspire loyalty. At YSL, I collaborated with the VP of Creative Services to plan, construct, and launch seasonal campaigns, which were created with the theatrical flourishes, couture precision, and relentless ambition of YSL’s collections. At RL, I learned about the systems that underpin world-class brands in helping modernize legacy infrastructure. And, under the deft guidance of Mickey Drexler at J.Crew, I played a vital role in the launch and success of its largest global retail store (21,000 SF, $20MM+ annual revenue); eclipsed sales targets by 200%+.

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗦𝘁𝗮𝗿𝘁𝘂𝗽
Shortly thereafter, I constructed and scaled a digital marketing consulting start-up, from an ambitious vision to an internationally operating entity with 50+ clients. Among other clients, I was a Global Social Media Consultant for E. Marinella—a Italian necktie company with retail locations in Rome, Milan, and Tokyo. My efforts expanded its following to 100+ countries and laid the foundation for 80K+ followers.

𝟮𝟵𝟬𝟬% 𝗚𝗿𝗼𝘄𝘁𝗵 𝘄𝗶𝘁𝗵 𝗨𝗦𝗣𝗔𝗚𝗟
In 2018, I was recruited to steer social media marketing of $1.7B global apparel brand—5th largest global sports licensor—USPAGL. I architected and implemented U.S. Polo Assn.’s digital marketing strategic blueprint and transformed social media into a center of excellence. Within 3 years, we introduced its first social media guidelines, established an in-house influencer program with global ambassadors, and grew our impressions across platforms by 192MM+, including Instagram impression growth of 2900%+.

𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲
At this stage of my career, I’m excited to make even greater contributions—to work alongside and develop high potential talent, create and curate engaging content, and meaningfully connect enthusiastic customers with world-class brands.

James Davies Broia
✉️ [email protected]