Joe Kelly is an experienced and respected corporate communications professional. He has spent over 20 years developing and delivering strategic communications and marketing programmes that drive business transformation and change market perception. Initially, Joe worked as a consultant with a number of London-based PR agencies across a range of business-to-business clients in the software, telecommunications and IT and systems sectors. For the last 14 years he has been leading in-house teams within major corporate organisations such as Xerox Europe, Marconi plc, BT and now Huawei. His approach is to integrate strategic communications with business understanding and creativity to help deliver business objectives. He draws on his background in business journalism to create programmes that create and drive business transformation. The majority of his career has been with businesses that depend on new technology and engineering innovation. Joe graduated with a BA (Hons) in Media Studies from the University of Ulster in 1992. He lives and works in Shenzhen, China.