For as long as I can remember, I've had a love affair with words. Well crafted copy is powerful. It can evoke joy and sadness, enlist humanitarian aid across oceans to distant continents, and can make you laugh, think, feel, hope and love. Words have rhythm, texture, buoyancy, pith, color and weight. As a copywriter, I’m constantly giddy with the anticipation that my words have the power to provoke thought and action.