Mujdat KIZILAY

CRM & Marketing & Me

I met with CRM while I was doing my internship on Arthur Andersen. I was in a CRM project at leading financial company in Turkey.

After one year, CRM was my completion thesis in university.

I’m always interested in CRM and Marketing (digital and experiential) in my professional life.

Eventually, I had a chance to create CRM andMarketing Culture and to build Marketing Department with all aspects from scratch atProline.

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What numbers tell about me;

Marketing Manager @ Proline(www.pro-line.com.tr)

- 100+ E-Mailing (e-bulletin, success story, announcement, lead generation campaign, re-marketing, special day celebrations

- 30+ Magazine Advertisement Management

- 20+ Solution Brochure & Datasheet Preparation and Publishing Management

- 15+ Success Story Preparation and Publishing Management

- 10+ Event & Sponsorship Participation Management (with vendors in IT sector)

- %20 increase on Acquisition (after database marketing model)

- %30 increase on Retention (after database marketing model)

- 2 ERP Implementation in two different company in IT sector

- 2 CRM Implemantation in one IT company