Muli Helfman. One of the leading creative directors in Israel. Specialized in building brands, and managing brands communications in the unconventional media and the new media. Muli is an ideas surfer who creates brands content, creative marketing, guerilla marketing and viral advertising. Past: VP creative at Publicis Israel. During the years Muli has won numerous awards in Israel and abroad on creative festivals. Clients: advertisers, advertising agencies and interactive agencies. Looking for big ideas to your brand? You have reached the right person.