multicultural

DIGDIVERSITY® is a strategic solutions, marketing, promotions and public relations entity. DIGDIVERSITY® provides services to Fortune 500, midsize and start-up companies solutions as to how to expand their reach to multicultural and new target markets. Industries and clients we serve are in the consumer products, technology, fashion, food and beverage, wine and spirits and automotive industries.

Our goal is to provide strategic solutions by aligning organizations with other brands, and provide strategic solutions incorporating "out of the box" marketing and messaging platforms which will enable organizations and oportunity to leverage their digital strategies, marketing and public relations outreach to multicultural markets.

We enable companies an opportunity to tap into the projected 2015 purchasing power of underserved racial and ethnic markets valued at 3.6 Trillion dollars ( African Americans, Hispanics, Asian, Native Americans) by minimizing the digital divide. According to Jeff Humphreys, director of the Selig Center, "Minorities have a lot of economic clout, and these groups in particular are experiencing growth in buying power that greatly exceeds that of the general population."

-Wilhelmina Jewell Sparks *Founder